The GRUPO HIDDENis a group which comprises some of the very best pousadas in Brazil:boutique hotels, lodges, guesthouses, b&bs and inns, all specially selected and approved following a personal inspection by a Director of Hidden Pousadas Brazil.
To be selected and approved as a member of Grupo Hidden pousadas can have anything from one suite to twenty, and can charge any price. However they must offer what we see as value for money. We are not looking for the sorts of places where people go “to be seen”, much more for the sort of place where guests will have an amazing experience which far exceeds their expectations..
In inspections rigorous attention is paid to the following aspects:
comfort, cleanliness and safety
professionalism
resources
service
However to approve a pousada as part of the group we also need to find something really special, be it in the design, style, food, location, atmosphere or staff.
NB Pousadas where owners take an active part in the management of their pousada and are happy to work closely withHidden Pousadas Brazil to promote it are always preferred.
The key benefit is more bookings and more revenue- particularly
-more bookings outside high season and holiday weekends
-more direct bookings
How?
Through the marketing services of Hidden Pousadas Brazil-
which give you:
* better access to international markets
* increased visibility on the internet
* opportunity to promote news/last minute deals worldwide
* growing reputation through association with other excellent pousadas
* the "recommended by Hidden Pousadas Brazil" stamp of approval
* regional co-marketing possibilities
* increasing market strength
Hidden Pousadas Brazil is already acknowledged as the market leader for pro-active promotion of quality pousadas in Brazil, and we are growing fast. As we grow, Grupo Hidden members will grow with us.
3) Opportunity to promote your own news/last minute deals, via
*your page on www.hiddenpousadasbrazil.com
(send us the news and we will post it)
*twitter re-tweets
(send tweet to @hiddenpousadas and we will re-tweet)
4) Personal recommendations of your pousada to travelers enquiring
Hidden Pousadas Brazil is a UK limited company, with an operational base in Rio de Janeiro, established by Alison McGowan in April 2009. Its key objective is the promotion and stimulation of bookings worldwide for the hidden gems of independent accommodation in Brazil.. It is best known for its guide for travellers: www.hiddenpousadasbrazil.com
HPB is specifically responsible for the marketing of the Grupo Hidden, a special group of handpicked boutique hotels, lodges, guesthouses, inns and pousadas located throughout Brazil.
Hidden Pousadas Brazil is the only company which
* has an amazing site, entirely in English, which is constantly updated
* targets specifically the international, independent, educated traveller
* is entirely focused on increasing business for quality pousadas in Brazil
* visits and approves all pousadas before they are invited to join the group
* understands the needs of both international travellers and pousada owners
* posts accurate reviews, written by someone who has actually visited
* gives each pousada their own page on the site, where they can post news * makes full use of social networkingand traditional marketing strategies
* offers personal support and help to both pousadas andtravelers * works with pousadas to solve problems and improve the offer * actively markets smaller pousadas as well as more sophisticated places * actively encourages guests to make direct bookings with pousadas
* holds an annual AGM for pousada owners to discuss group strategy
-Attractive, informative, easy to navigate
-Exclusive reports on each pousada/area
-Slideshows for each pousada
“Dream trips” of regionally grouped pousadas with price calculator
3) Growing interest from key target markets worldwide
-20,000 page hits a month
-4500 visitors a month
-28,000 views of 800 Hidden Pousadas Brazil photos on Flickr http://bit.ly/aHwXCE
4) Increasing media interest
-Headlines in US Press: (Los Angeles Times, New York Times, San Francisco Chronicle etc.)
-Articles in UK Press: (Saturday Telegraph Spring 2010 UltraTravel magazine, Bridal Directory, Jungle Drums
